After a few months of testing, Google’s new Search Console has been live for a few days now, offering users some new features that can be really useful. Already at the beginning of the year, the first tests for the new functions began and gradually more and more of them were integrated and also optically much refinished.

One of the innovations that inspire SEOs in particular is the ability to analyze historical search data over a period of up to 16 months. From the data available there, a lot can be deduced for current strategic decisions. It is also particularly positive that this data can even be retrieved via the Search Analytics API. This makes it much easier to work with and connect to data from other sources.

Also new is a URL inspection tool that was launched as part of the beta test a few weeks ago and is now available to all users. Specifically, this tool provides data for crawling and indexing domains, creating more transparency. Even if there are problems with Structured Data or AMP, this becomes visible through this tool. This makes it much easier for website operators to understand and above all, correct possible errors.

The new features also changed a lot of the design. All data is presented clearly and the presentation fits in the modern design in the series of other Google products. If you want, you can already upgrade to the new version or take your time. The old version is currently still available and will probably give way only after a certain time, so that the transition for the user is made as comfortable as possible. However, those who like to use data to analyze and find other strategy approaches will definitely be happier with the new Search Console and be able to achieve more. It pays off in an immediate change.