InterMaxGroup

Firefox blocks third party cookies

Since the GDPR at the latest, cookies have been a subject that concerns many (especially in the EU). But it is not the GDPR that ultimately requires rethinking the usage, but rather the browser manufacturers who want to protect their users and above all their privacy from tracking measures. Firefox

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Ads are quickly forgotten

Ads are served for a variety of reasons. On the one hand, they should of course provide traffic, ie guide the visitor to a website or landing page. On the other hand, they are also used for branding, if certain brands are to be stored in the memory of the

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Dating without rules

We browse online in dating blogs ever so often to see what’s going on with certain topics. Often there are really interesting posts with features which are well received in offers and what can make users even more satisfied in the future. Sometimes it’s just amusing to read. For example,

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SEO for niche sites

For a long time it was always prophesied: The money is in the niche. Many of the niches became almost mainstream by then, this was then quickly put into perspective again and especially the marketing and SEO for it was demanding and thus for many not so interesting. Now that

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The social media newcomer

Would you have thought three or four years ago that Facebook will be taking a back seat to business and Instagram becomes the new “place to be”? Probably not. Nevertheless, it happened today. Besides these changes, there have been many more. All this shows that there is always a lot

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A/B tests as a success factor

Without tests, nothing works today. Visitors are demanding and are seeing so many offers and visual stimuli every day that it’s getting harder and harder to grab the attention and even get a lead. Even a headline, the position of a button or the color of a graphic can make

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GDPR a win for email marketing?

When the GDPR came into force last year, marketers were particularly worried about email marketing. Lists had to be cleaned up and new contacts became more difficult. Many declared that email marketing was dead and were already looking for alternatives to the popular marketing channel. Now the question is, what

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