Winter is coming! Which means a very high turnover time in the dating area. Before Christmas the lonely hearts are looking for contacts, the beginning of the year have many good resolutions and this often includes a more exciting love and sex life. The next two months will be really exciting and anyone who is good at it can really increase sales massively. In addition to the purchase of traffic and other advertising measures, email marketing can be a great success!

There is no need to mention the importance of having a good email marketing So we will start with tips that you should implement (but not only) in the next two months:

1. Build your email list
Do not just focus on getting the most out of the existing list, but expand it as well. Offer an incentive to register in the newsletter (eg a small e-book, a video or similar – just for dating there are many possibilities) and use PopUps etc. to optimize the number of entries.

2. Personalize your emails
By registering in the e-mail list, ask to enter the first name and also use it in the salutation. This creates a different level and arouses more interest.

3. Set to text mails
Even if pictures say more than words, text mails get better and achieve much higher conversion rates. They can be built as a “personal mail” and the recipient can open them easily in the office.

4. Write a better subject
The subject is the main point of the email. If it does not convince the receiver, the mail will migrate unread into the recycle bin or maybe even marked as spam. The subject may be quietly tearing – main thing the mail is opened.

5. Use funny sender names
Many emails are used with the domain name or similarly boring as sender. The receiver recognizes at first glance what it is and clicks it away. If he gets a mail from Barbara Booty, the curiosity will win.

6. Refer to current events
Whether the date for the 3rd Advent is promised or one on the second Christmas day should finally escape the hustle and bustle … Refer to the subject and mails on occasions. It ties the recipient even further and is more personal and accessible to him.

Of course, you can do many other things better with email marketing – but with these tips you are well served and many other mail senders far ahead. If you have no desire or time to concentrate on email marketing, check out MailValueProfits – we will help you!