The ad blocker on Chrome has already caused some discussion before the startup with version 64 of the popular browser because Google opted not to go the way that many other ad blockers have chosen, but filters out so-called bad ads that violate established rules. According to Google, this is a highly annoying advertising format and advertising for websites with “abusive experience”. Now, however, it is decided to tighten the previous regulations again.
As has become known from official side, Google is now of the opinion that the measures taken so far do not go far enough and thus do not bring the desired result. More specifically, more than half of the abusive sites were not recognized as such – even though they contained harmful and misleading advertising. That should change now in December, because then comes the update to Chrome 71 and the tightening of the adblocker. Therefore, websites should block all advertisements that attract negative user experiences – regardless of whether the ads violate Google’s rules or not. For site operators, this means, above all, that they are even more obliged to control ad networks to ensure a certain standard.
Since there is always talk of misleading content, of course, the following question raises: What does Google understand exactly because of it? Google considers content misleading to one of the following criteria:
- Automatic redirects
- fake mouse pointers (and similar elements that stimulate interaction)
- Misleading behavior, such as B. Playback buttons that run on landing pages
- Fake content (imitated chats, warnings, system dialogs, etc).
Whether Google has recognized such misleading content on its own website, any website owner can find out through the Search Console. There, a report can be called to inform. As a website owner, you have 30 days to remove or correct the content. Otherwise, it can in fact lead to the future Adblocker attacks – costing a lot of revenue.