It’s not that easy to get visitors to your own websites today. The more choices there are for them, the greater the effort needed to be successful. But even then, the work does not stop because if the visitors are there, the next step is to keep them on the website to long enough to understands the offer in the best case become a customer.
An important measure for website operators is the bounce rate. The higher the percentage here, the worse it is. Because this means that the visitor has visited no other subpage and instead has left the site immediately. The high bounce rate is often accompanied by a low visit time. That’s the explanation for bad conversion rates. So it’s a cycle that needs to be broken to get better results.
Therefore, the first step should be to understand the reasons for the high bounce rate. Possible causes include unclear or difficult to use navigation, outdated design, bad content, too much advertising, autoplay audios, videos and much more. These points can often be easily checked, for example, if you have a good friend look at the offer that honestly says his opinion. A look at the competitors also helps to better assess your own website. In most cases, the points that are responsible for a bad bounce rate, then resolve very quickly and just as quickly can tell whether the changes were successful or not.
Working on the bounce rate is important for the following two reasons; on the one hand, it naturally has a positive effect on the conversion rate in most cases. If the visitor stays longer, the chance to convince him of the offer also increases. Another advantage is that it also sends a positive signal to Google. A low bounce rate speaks for good content and is thus a positive user signal for the search engine!