Google knows what interests you

We all feed companies like Google on a daily basis with a lot of data about us, so they can make a pretty big profile. On the one hand, that’s a bit spooky, of course. On the other hand, it also makes life easier and more comfortable. Google proves this once more, because with “Discover” the search engine already knows what we want, before we even ask the question. It does not work? It does – and very good!

Google is planning a new Discover feed for mobile search, which was announced a few weeks ago. This feed, has already outgrown the Google feed, making search queries more and more redundant because before the request is made, sports scores, restaurants in the vicinity, information about the traffic and interesting news and articles are displayed. This feed content is based on the search queries made in the past and, of course, the pages you visited frequently. In addition, other data such as the location (and the history), the device used, certain addresses and much more are involved. And so the user Google is not completely delivered, he can still influence some topics in which he actively follows them or indicates that they want to have less information about them.

The appearance of the feed and its references is different and user-friendly. To News different sources are specified, which are available under the main article as a slider. Sports scores and the like are created as a carousel and Youtube videos can be played automatically. Of course, all these things do not make searches completely redundant, but then some things actually do not need to be actively requested with a search. In addition, the Discover feed could attract the attention so much that the planned search is forgotten.

But does not Google also reveal a bit of its philosophy? When the search engine started, the minimalist approach was the USP. While other search portals almost flooded users with information and content, Google was just focusing on the search. And this was done for 20 years – changes to the homepage were always minimal and they remained true to the original principle. This is over with the Discover Feed now at least in the mobile search. A big step, but it can also be understood. After all, Google is no longer a pure search engine for a long time, but pursues many interests with different areas, which are now included in the use.