Know what is being sought

Are you planning to launch a new website or would you like to write a text for a subpage or a blog post? This is often the time when a problem arises: Which keyword or keyword phrase should I use? The common variants are already installed everywhere and also have a big competition at Google. It must be something new, preferably something that the users are really looking for. With AnswerThePublic you can find the exact phrases your users are looking for – and of course they also provide topic ideas for texts.

AnswerThePublic is a so-called W-question-tool and after stating a general term from your subject area (eg Dating), you will be given the most common W-questions on this topic. There’s a lot more to it such as, phrases with prepositions, so there are some great ideas for optimization. Especially when questions are answered directly in the content, Google appreciates this very much and sees it as a special added value for the user. So there should also be advantages in the ranking, if one goes into the W-questions.

Using AnswerThePublic is free and easy. Queries can be made for different countries and there is also a CSV export available that can be used. And as a nice feature you can also visualize the results – but that’s more of a gimmick than a helpful feature.