If you believe various statistics and studies, Google Chrome has a global market share of about 60 to 70 percent. This is really huge and also involves a lot of power and responsibility towards the users. Again and again, Google is therefore committed to using the Chrome browser to define new standards that should offer the user more security, a better user experience, etc. The early 2018 integrated Adblocker is an example of this.

You will be familiar with the pop-ups, auto-play ads, or advertising formats that are used too often, which are completely over-contented and difficult to close. Every now and then that is quite okay and sometimes funny, but in the mass equally annoying and time-consuming. For example, the Coalition of Better Ads has issued guidelines on which advertising materials are okay and which disturb the users so much that they should be avoided. Google is using the Adblocker in Chrome according to these defined standards and blocks ads accordingly. So far, however, this has been the case only in Europe and North America. Now the adblocker is to be used worldwide.

From July 9, 2019, the Adblocker in the Chrome browser will be extended to all countries. There, ads are then rated according to the standard of the Coalition for Better Ads and blocked in the worst case. Incidentally, this does not happen immediately, but only when these ads are played longer term or again and again.Of course, Google also offers the ability to test the user-friendliness of advertisements in Web tools, so it’s clear where problems can arise and how advertising formats should be exchanged if they are not to be blocked. Incidentally, the fewest site operators get problems. According to Google, only one percent of the millions of sites reviewed have filtered ads and where it happened, the site operators usually responded quickly and made the necessary changes.