Back in the day they said that the free area of a site must last just as long as to make one to subscribe / upgrade for the paid features. Well there’s certainly a lot of truth to that, but these days the process is also about persuading the customer and enabling him to develop trust to the website.
Especially when it comes to online dating, a solid experience is crucial in order to overcome one’s doubt, get familiar with how the site is used, the ease of it. The important part to understand is that the customer is likely educated, and often not a first time online dating site user.
That’s why we at imaXcash employ a rigorous customer behavior tracking and analysis in order to improve the features and make the free to paid user ratio optimal. Analysis is key and it’s what brings the growing results for us and our affiliates alike.