More traffic is always good, especially if it’s also traffic where people find what they’re looking for, and you have a product to convert them. Although we may consider ourselves as pro’s – there’s always things that may be basic but are not done properly. Image search is a great way to get traffic, and one that’s often overlooked.
One can always double-check the amount of image traffic one gets in the Analytics. It is somewhat a golden source of traffic if one knows how to optimize for it. Not only the right file name, but also alt-tags play a key role.
- File Name and Alt-Tag
Not only a descriptive file name. If one adds a suitable description around the image, containing fitting keywords, there’s 50 – 100 words that can be used in order to boost the image in the image search.
- Suitable Text Around the Picture
Not just the picture, but also the context is key. If the text relates to the picture and contains the correct keywords, this can mean a major boost.
- Linking to the Picture
The links are always a factor, Images are not different – external and internal links can add some extra juice when it comes to image search traffic.
- EXIF Data
You can use the EXIF Data in order to add more details and information about the image. Version, description, keywords – this is a little bit of extra effort that may also help at the end of the day.