In support chats we are asked now and then, why we offer users a free registration, instead of linking directly to the Paygate. This decision has many reasons, but most of all it is based on our many years of experience. We can not share the fear of losing potential customers. Because our figures show quite clearly: Most customers like to pay for the second click – and we like to make it easy for them.
To inspire users for an offer has not become easier over the years. Due to the large number of offers available on the market, many people like to surf even further before they finally decide. Even the spontaneous purchases have declined in the past few years, because of the media, which do not always provide comprehensive information, many users are intimidated in the publication of pay data. If, however, a free registration with little data is possible, the inhibition threshold is lower and you are looking a little closer.
Once in the members’ area, the users tend to build trust and at this point, many are already willing to invest money. All those who are not ready are not lost, they are the customers of tomorrow. By entering their e-mail address, they are recorded in the newsletter system and will be regularly applied in the future. The regularity, in turn, ensures that the user can build up trust and ultimately overcome the last obstacle.
For us, it is, of course, self-evident that the Webmaster ID is attached to every newsletter, which has brought the user into the system. So you can be sure that the customer is assigned to you and that you receive the commission even in a later purchase. It is irrelevant whether the purchase takes place tomorrow or even only in four months. E-mail marketing is a high priority for us and we are always working to optimize our system to achieve even more success for you. Many webmasters already make a not insignificant part of their sales via e-mail marketing – and the trend continues to show upward.
Another advantage is that you can work well in the marketing process and get a bigger target group. Was the otherwise traffic, which was gladly something neglected, because he brought no sales, he is now gladly seen – because by newsletter increases the chance, which yet a purchase is made, significantly.