A new website is in the planning stage or a text for a subpage or a should a blog post be created again? This is often the time a problem occurs: which keyword or keyword phrase should I use for optimization? The popular variants are already used everywhere and also have a big competition at Google. So it must be something new, even better than before, something the users really look for. With AnswerThePublic, you can find exactly the phrases that your users are looking for – and of course they also provide topic ideas for texts.

AnswerThePublic is a so-called W-Question-Tool and after specifying a generic term from your topic area (eg Dating), the most common W-questions will be given to you. There are more phrases with prepositions, and so there are some great ideas for optimization. Especially when questions are answered directly in the content, Google is very appreciative and sees it as special value for the user. There should also be advantages in the ranking, if one goes to the W-questions.

Using AnswerThePublic is free and easy. Queries can be made for different countries and also a CSV export is available, which can be used. And as a nice feature one can also visualize the results – but this is really rather a gimmick than a helpful feature.