Is it better to be in the planning stage for a new website? Or would it be necessary to create a text for a subpage or a blog post? This is often the time when a problem arises: For which keyword or keyword phrase should I optimize? The common variants are already used everywhere and also have a big competition at Google. It must be something new, preferably something that the users are really looking for. With AnswerThePublic you can find exactly the phrases your users are looking for – and of course they also provide topic ideas for texts.

AnswerThePublic is a so-called W-question-tool and after stating a general term from your subject area (eg Dating), you will be given the most common W-questions on this topic. There’s a lot more to it, like phrases with prepositions, so there are some great ideas for optimization. Especially when questions are answered directly in the content, Google appreciates this very much and sees it as a specially added value for the user. So there should also be advantages in the ranking, if one goes into the W-questions.

Using AnswerThePublic is free and easy. Queries can be made for different countries and there is also a CSV export available that can be used. As a nice feature you can also visualize the results – but this is more of a gimmick than a helpful feature.