Getting in touch with the customer and delivering advertising messages – that’s the best way to attract attention. Therefore, every possible channel is used. The classic example of this is the email that is used to send newsletters. But newsletters can also be played via other channels and are often perceived much better there. Messenger bots are a good example of this and have been used frequently. WhatsApp has made many good results with the sending of newsletters but this should be over soon.

Sending newsletters via WhatsApp has been a great success for many marketers in recent times – as the opening and clicking rates were often much higher here than with conventional email marketing. This is mainly because most users have activated the push notifications for the app and are thus informed directly on the phone when a new message arrives. WhatsApp is used almost exclusively for private purposes and plays into the success. The user is in an environment in which he feels comfortable, is not overwhelmed by spam and therefore also likes to respond, for example, on links.

But this successful marketing tool should soon be over, because from December 2019, the newsletter should be prohibited via WhatsApp. The Facebook subsidiary has never been thrilled with mass mailing, as is the case with newsletters. So far, however, it has been tolerated. As of December 2019, this will be over and anyone who does not abide by the terms of use can not only lose their account access, but may even have to expect legal action.However, WhatsApp makes it clear, they will not turn a blind eye, but implement and control this terms of use.

If you still want to use WhatsApp in the business context, you can do that via the business version, but then you will not be able to send mass messages there. It will be possible to only send a direct communication with customers, such as in support or similar applications.