Since the birth of the Internet, it has since majorly affected our everyday’s life. Many trends on the internet often follow a pattern, they explode in popularity and bring major earnings, but then, within a relatively short time frame, these again disappear since they are no longer relevant or popular amont people – its online consumers. There are many examples of this. On the other hand, there are also areas that are always actual and may even work much better tomorrow, than they did yesterday. This is likely to also include online dating.

Four out of five singles will be searching the Internet for love & affairs by 2050, with the number of those over 65 rising dramatically. This conclusion came from experts at the London Imperial College Business School. They worked with an online dating site, in order to gain insight and first-hand data. Such prognoses may make us all happy. Finally, such forecast shows that we have made the right decision together, and got involved in a business, with a true long-term earning potential.

According to the latest findings, the average age of online dating customers will increase from 38 to 47 years by 2050. It also predicts, that a wave of “silver singles”, those between the ages of 65-85 will see the largest increase in the online dating customer pie – as many as 78 percent of them are likely to use an online service looking for love or fun, at least once. While the preferences may change due to the more advanced age, the purchasing power may even increase, since a 40-year-old is likely to spend more per month on such service, than a 20-year-old. This may eventually have even a positive effect on sales.

However, it is important not to just sit back and count the money that you are currently able to make. Those, who want to be successful tomorrow, also need to be able to recognize and implement trends in dating at an early stage, and be open to new technologies. We all know for example, that online dating today is no longer a domain of desktop usage, but majority mobile. Future-oriented technologies, especially in the field of artificial intelligence, are certainly soon about to play a role as well. So, as always, it’s about constantly evolving – and imaXcash is the right partner there!