We do not need to explain that A / B tests are important anymore. Only with them can weaknesses on a website be discovered and optimized. But it also comes back to mistakes, which then leads to false results and also to incorrect optimizations. However, if you do it right,
The Internet is celebrating its 50th birthday these days. Hard to believe, right? But not only the Internet has its birthday, but also an “invention”, which has contributed significantly to the commercialization of the Internet and is still used daily by all of us, is celebrating its birthday – namely
Some time ago we reported that we attach great importance to creating incentives for women. If men are to acquire membership in a dating product, the many women’s membership is still the best advertisement. That’s why women can sign up for free with us and can use the offers fully
In marketing, nothing works without data, at least not if success is only to be recognized in sales. Instead, we all deal with website visitors, click behaviors, hold times, conversions and many other metrics to help us understand why we are successful or not. This data is then further optimized
By now, it’s normal for Google to change something in the algorithm almost every day, making improvements to the search. Really big updates, as they are known from earlier, have become rare. Last week, however, it was time again and with BERT came the biggest update since RankBrain was introduced
With imaXcash, another market in Europe can now be tapped into! Have you seen it as yet? Our new dating service for Italy has everything it takes to get started right away, and above all, to succeed. It’s not only worthwhile to start a test with existing traffic, but also
It’s that time again: The new version of the Google Chrome browser is here and is currently being rolled out. Chrome78 is now available for MacOS, Windows and of course Linux and brings back some new features. Some of them affect the invisible part, others are also noticeable on the
Email marketing was and is one of the most successful marketing measures that can be used across all industries. In order to make the effort worthwhile to set up and maintain a good list, you should pay a lot of attention when creating the mails. It is not just about
In support chats, we are asked now and then, why we offer users a free registration, instead of directly linking to the Paygate. This decision has many reasons, but most of all it is based on our many years of experience. We cannot share the fear of losing potential customers
Have you ever tried to get traffic from Google Images on your websites? And do you optimize your pictures also to work specifically on this traffic? If not, you should really think about it, especially when it comes to entertainment and dating. Visual impressions play a big role and anyone