Those who rely on search engine optimization also know how important the right title and a meaningful description are. If you cannot make it in the SERPs to convince the seeker or make them curious, even the best position does not help. But it’s not always easy. After all, there are only a few characters available and it can be anything but easy to put all the important things in it.
For two to three weeks it has been heard from different parts of the world that Google has been experimenting in the SERPs performs. What was particularly striking was that it was played with different description lengths in the search results. They were sometimes unnaturally long and attracted the attention of course. Search Engine Land then asked Google for official confirmation that there is a change and that it will not be tested. A Google spokesman said:
“We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”
But it does not seem as if they are completely through the tests. So far, for example, in the US you could store about 162 characters in the description – in the middle of November it was 177, last week was finally 227 in the desktop search. Mobile is currently at about 192 characters. Also in the German SERPs there are already first changes, but nothing is really fixed. The values fluctuate and are far below those in the US. Acting now would be a bit hasty. But it is definitely worth keeping an eye on this development.