Where does advertising matters most today? While some still cling to the traditional banner advertising and annoyed with problems such as ad blockers around, others distribute their budget already and increasingly rely on mobile advertising formats, which often bring a higher ROI with it. Zenith, the market research institute of
Not only is it the Internet that continues to evolve, also online marketing is escalating and what yesterday was a real traffic magnet, may be nearly useless tomorrow. Yet to many of us the marketing ways in the adult business simply are not open, with displaying ads on Facebook or
All good things must come to an end – and to that end we have decided to close some products in our portfolio that are not in the category dating. And therein lies the reason: In a digital world, where everything is possible, focus has become extremely important to keep
It’s Friday, and thus there is also something new in imaXcash. And this week, we are particularly looking forward to announce the news because the new feature that so many webmasters have requested, the first tests show that the implementation works well and brings great results to webmasters. But our
Knowing your target audience is one of the most important rules in marketing. If I do not know to whom I offer something, I do not know why it is purchased – or not. Especially online, it is not always easy to define the target group and many see no
There are probably very few webmasters who have not built up at least one site on the basis of the Open Source CMS WordPress. The advantages of this are numerous. Most commonly it is well used, because you really can build a complete website including design within minutes without having
For a long time War & Race is an integral part of each event year. Always in the autumn, industry participants from around the world meet in Plzen, here to experience two days of fun and action. And the name of the event is of course the program – but
Mobile first – thus many website owners makes a boast of. It is ensured that the design is responsive, etc. However, in practice it looks with “mobile first” rather still meager, especially if you have to wait several seconds on the smart phone until the page has fully loaded. Google
Early in March Instagram caused a stir among all those who use the platform for advertising, by calling for a new algorithm. In marketing, most of us see one’s hopes dashed and braced oneself for it, having to accept similar losses as well as on Facebook. While it used to
The market for erotic dates in German-speaking countries is relatively straight forward and therefore the visitor is able to review the sites quite quickly and know the offers and just click to the next site, even if the offer itself never used. This makes a lost of lot of potential