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Month: August 2020
It’ not that long since we introduced our BDSM / SM dating offers for Germany, a brand new opportunity to cash in on a slightly different market segment, with a different clientele. Needless to mention the results exceeded our expectations! While the whole BDSM is supposed to be a niche
If one needs to set up his ads, there are two principal questions to answer: 1) where do I find my target group? 2) How do I reach and communicate to them effectively? If one can answer these questions, he’s on the right path. Then it comes to the optimization
It is somewhat a trend that the browser companies are pushing for more strict guidelines when it comes to browser security. This tie around it’s an initiative from Apple, and the owners of the Chrome, Firefox and Safari browsers to set up a new expiration limit for the SSL /
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How does one measure if a dating site is successful or not? One metrics that always makes sense is the amount of female users that are active on the site. One can offer lots of incentives – such as cool features, convenient pricing – but active females are bread and
It has been long claimed that niche is where the money is. It has certainly been true for a very long time, then the competition got fierce and it became more and more difficult to get returns in terms of online marketing and SEO. This may get more interesting again
Content is King, or at least that’s how the old saying goes. Well there’s a bit of truth in everything, and a whole lot of truth in this. Whatever audience you target, you better be right about the type of content they’re looking for. Heat maps is one way to
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Landing pages are a fundamental part of one’s successful online marketing mix, no matter what vertical is one involved in. Their goal is to always sell a concrete and exact offer, which would otherwise be difficult, if advertising the website as a whole. Of course you should do your best