The times in which interested users have entered domains directly are long gone. Today, Google is used to find the desired results through keywords and a look at the statistics shows that even complete URLs are entered not in the browser bar, but in Google’s search box. It seems that

What do you think about reaching nearly 50 million potential customers? Sounds fantastic right? Of course! If you now have your average conversion rate in mind and calculate a bit, you certainly already have a ringing in your ear. What now looks like a beautiful dream, can soon be a

The Mobile-First Index is there, but the website owners do not know how to handle it. Especially in the technical field, there are still some questions. However, Google does not leave the website owners alone, but strives on Twitter to answer frequent questions. So it pays to take a look

Own cloud servers are increasingly coming into focus. With Europe in particular, with regard to the new Data Protection Regulation, which came into force in May 2018. It is not a bad idea to use self-hosted solutions for cloud servers and if in doubt, this saves a lot of paperwork

We all know that with each click a user has to do this action to login, there is also a risk that he will break off the sign-up process. If you promote a product in a special way, but can only refer to it by using advertising material, then an

Everywhere you read: newsletters are not dying out, but are still amongst the biggest sellers. We can only confirm that and put a lot of work and energy into this area ourselves. But what makes a newsletter really successful and why has one set of conversions been better over the

How good is your hardware? With a modern desktop computer or notebook, today you can easily surpass the computing power a large computer had 25 or 30 years ago. And those were real giants back then! A crazy thought, right? But it gets even crazier when you look at what

What do you actually know about Norway – except that it is in Northern Europe? Some may have been on vacation there, but most do not really know much about the Scandinavian country. It is extremely interesting, especially in the business sense. Online dating offers have been well received there

Anyone who works with ads knows how important the evaluation of the data is. The knowledge about impressions, conversions and of course the costs are essential if no money is to be wasted. To do this, Adwords publishes statistics which helps with analyzing campaigns. In the Adwords account itself, however,

To generate traffic, only a few can rely on search engine optimization alone. So it is now normal to buy ads and in addition to networks with specific orientation of course, Facebook Ads and Google Adwords can play a major role. Both companies can benefit from their advertising business and