A basic question for every business segment is whether there is a market for it, and whether the market is stable and with a perspective. How does online dating fare? Well one can pretty much expect that people will not stop dating anytime soon, let’s take a look at several
When it comes to conversions and registrations, a properly designed Sign Up form can make all the difference. Some are simple, some are more complex, all depending on how and where are they used. But for one it’s extremely useful to take a deep look at your sign up forms
Put up a website, advertise it a little bit and cash in? That’s how it used to work in the past time from time, but today no longer the case. Especially if one wants to make a steady income. When it comes to what has to be in place in
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One may ask why do we prefer the free to pay registration model with our dating sites. The reasoning behind this is quite simple, most people simply want to test a product before paying for it. What happens next is to make it as simple as possible for the users
Have you ever analyzed whether you get traffic also through Google pictures search? Are the pictures on your website optimized so they may get targeted traffic? If not it may be something worth checking out. When it comes to entertainment and dating the visuals are extremely important, a properly selected
The winter is coming close and it’s a unique opportunity to analyze and work on improvements when it comes to your online marketing mix. Although this year is in no way typical it never harms to get back to the basics and go over some fundamentals in order to double-check
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It’ not that long since we introduced our BDSM / SM dating offers for Germany, a brand new opportunity to cash in on a slightly different market segment, with a different clientele. Needless to mention the results exceeded our expectations! While the whole BDSM is supposed to be a niche
If one needs to set up his ads, there are two principal questions to answer: 1) where do I find my target group? 2) How do I reach and communicate to them effectively? If one can answer these questions, he’s on the right path. Then it comes to the optimization