The last blog post before Christmas – let’s just digress some of the topic and instead of looking at the business but rather on the traditions. Especially at Christmas, there are a lot of customs and even within individual countries, which can vary enormously. Some of these customs are beautiful
Month: December 2017
Total 9 Posts
We, who work in the dating industry have never had an easy time with Facebook. Switching Ads for dating offers is prohibited and so you always had to take creative detours if you wanted to use this feature. It was not absolutely necessary, after all, thanks to the organic range,
Already over a year ago, Google announced that they wanted to react to the motto “mobile first”. The previous approach, in which the ranking was based solely on the desktop version of a website, should soon be over. Instead, there should also be an index for the mobile sites and
Yes, it actually does depends on the length – especially in dating! You might not expect it now but rather on the length of customer subscriptions because attracting new customers is one thing to making existing customers happy so they stay for a long time and you’re earning them over
Listening to the words google and “smart cookies” in combination, this inevitably leads to thinking about user data being recorded. And it begs the question: What is Google doing there again? The answer is surprising: instead of thinking about cookies in browsers, the search engine giants used artificial intelligence to
Our job is extremely exciting and is constantly evolving. The only constant is the non-growing popularity of online dating. A lot can be built on this basis, but also a lot of flexibility is required. Again and again, it must be checked whether the alignment is still right, which marketing
When we think back to the early 2000s, we always have to smile wistfully. At that time, it was enough to create some pictures and flashing buttons as a design. The users were thrilled and bought. Today it looks quite different. To turn visitors into customers, you have to come
Are you satisfied with your sales? Many of our partners answer this question with a yes – but do not mind if they can get more out of the collaboration. For this we are constantly working on the products and many other things in the background. But you can also
Those who rely on search engine optimization also know how important the right title and a meaningful description are. If you cannot make it in the SERPs to convince the seeker or make them curious, even the best position does not help. But it’s not always easy. After all, there