Adblockers are causing headaches for many advertisers. More and more of them are installed at the users computer and ensure that advertising money evaporates and it is even more difficult to reach the potential customers. Not surprisingly, many were also slightly worried when Google announced in June 2017 that they

The last blog post before Christmas – let’s just digress some of the topic and instead of looking at the business but rather on the traditions. Especially at Christmas, there are a lot of customs and even within individual countries, which can vary enormously. Some of these customs are beautiful

We, who work in the dating industry have never had an easy time with Facebook. Switching Ads for dating offers is prohibited and so you always had to take creative detours if you wanted to use this feature. It was not absolutely necessary, after all, thanks to the organic range,

Listening to the words google and “smart cookies” in combination, this inevitably leads to thinking about user data being recorded. And it begs the question: What is Google doing there again? The answer is surprising: instead of thinking about cookies in browsers, the search engine giants used artificial intelligence to

Our job is extremely exciting and is constantly evolving. The only constant is the non-growing popularity of online dating. A lot can be built on this basis, but also a lot of flexibility is required. Again and again, it must be checked whether the alignment is still right, which marketing

When we think back to the early 2000s, we always have to smile wistfully. At that time, it was enough to create some pictures and flashing buttons as a design. The users were thrilled and bought. Today it looks quite different. To turn visitors into customers, you have to come

Are you satisfied with your sales? Many of our partners answer this question with a yes – but do not mind if they can get more out of the collaboration. For this we are constantly working on the products and many other things in the background. But you can also

Those who rely on search engine optimization also know how important the right title and a meaningful description are. If you cannot make it in the SERPs to convince the seeker or make them curious, even the best position does not help. But it’s not always easy. After all, there

Since the Internet more and more determines our everyday life, the business areas seem increasingly degenerate to trend, which can quickly bring in money but then within a foreseeable time simply disappears from the focus of people. There are many examples of this. In return, there are also topics that

E-mail marketing has been a constant in the marketing mix for many years, and one of its advantages is that you come directly in the recipient’s private mailbox and can even transmit messages in a personalized way. That’s simply not to be outdone – especially because it’s unbeatably reasonable and